Category Archives: Rock Stars of the Industry

Brooklyn Blooms! Meet a New Generation of Floral Designers

May 4, 2018

Sharing their exuberant creations on Instagram, three young companies blossom into influential creators. With bountiful, garden-style arrangements that strike a balance between being curated and look...

Union Fleurs Elects Richard Fox (Kenya) as President and a New Board o...

April 27, 2018

Union Fleurs, the International Flower Trade Association, has recently elected a new President and Board of Directors on the occasion of its Annual General Meeting held in San Remo, Italy on 14 April...

San Francisco Florist Tulipina Shares Her Botanical Shopping Guide (In...

April 20, 2018

San Francisco-based floral designer Kiana Underwood, better known to her hundreds of thousands of followers as @tulipinadesign, is sought after around the globe for her unique, monochromatic arrangem...

CPI Plant Drop Distributes 1,000 Free Plants on Penn State’s Cam...

April 13, 2018

On Thursday afternoon, students from the Collegiate Plant Initiative came to Penn State to distribute 1,000 plants free of charge in one of their regular Plant Drops held at universities across the c...

Royal Wedding Florist Named: Meghan Markle & Prince Harry Will De...

April 6, 2018

Meghan Markle and Prince Harry’s florist has been named as Philippa Craddock, and the flowers they will be surrounded by on the wedding day have been revealed. Prince Harry, 33, and Meghan Markle, 36...

BOYS WITH PLANTS is the Most Inspiration Gardening Instagram Account E...

March 30, 2018

Once associated with retirees with nothing better to do, gardening has become chic. Everyone’s got a cactus or succulent on their desk. Everyone’s turned their bathroom into some kind of green house....

Renowned Florist and Floral Designer Teresa Sabankaya to Release Her F...

March 23, 2018

Sabankaya’s book, “The Posy Book” (temporary name) explores one of her favorite topics, Posies, or a sentiment nosegay. Sabankaya’s modern invention of a historic nosegay, Bonny Doon Posies, ha...

What It’s Really Like to Be a Royal Wedding Florist

March 16, 2018

Shane Connolly shares his experience working on the Duke and Duchess of Cambridge’s wedding. In advance of Prince Harry and Meghan Markle’s nuptials, Town & Country spoke with Shane C...

Gay Smith Memorial Tribute Established

March 9, 2018

A memorial tribute has been established with AFE honoring Gayle (Gay) Smith, 63, who passed away on March 1, 2018. The tribute was established thanks to a generous contribution from Chrysal Americas ...

VIDEO: Florists Compete in Extreme Floral Challenge

March 2, 2018

Tuesday, nearly 30 florists are competing in the semifinals for HyVee’s Extreme Floral Challenge. The competitors have 2 1/2 hours to complete five floral designs for judges. Tiffany Arrick has...