As the saying goes, the only constant is change. While creating spaces for human connection always remains at the heart of what we do as experiential marketers, the methods and mechanisms we use in environment, event, and trade show booth design will follow the context of the times. In 2020, marketers must balance the time-tested psychologies of audience engagement with the rapid growth of technology and the ever-shifting whims of cultural relevance. Experience is an art as much as it is a science, and art evolves; it pushes boundaries, or it grows stale.
When compiling the experiential and trade show booth design trends we will be seeing in 2020, we aimed to go deeper than a surface-level snapshot of the style of the day — High-contrast colors! Chunky fonts! Goodbye flat graphics! — and to cast a spotlight on the new tools and tactics that will meaningfully make us better at what we’re here to do…[READ MORE]