Pantone’s Color of the Year for 2020 Is Anti-Anxiety Blue

Pantone’s color of the year is Classic Blue. You could also call it 19-4052, if you geek out on that kind of stuff.

How to describe Classic Blue? If Yves Klein Blue had a baby with Indigo Blue, it would be Classic Blue. There’s a little Royal Blue in there somewhere, too, so maybe there could be some Yves-Indigo-Royal love triangle thing. Pantone describes the color as “a boundless blue evocative of the vast and infinite evening sky.” It’s very soothing — anti-anxiety blue, if you will.

So, how did they land on this color? Team Pantone looks at trend forecasts, fashion, beauty, lifestyle, political views, media, street art, travel destinations, new technologies, and new textures — to name just ten of the categories they consider. Then it’s time to narrow it down to a color family. And they found it was a blue mood…[READ MORE]

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