Pantone’s Color of the Year for 2020 Is Anti-Anxiety Blue

December 13, 2019 Color and Trends

Pantone’s color of the year is Classic Blue. You could also call it 19-4052, if you geek out on that kind of stuff.

How to describe Classic Blue? If Yves Klein Blue had a baby with Indigo Blue, it would be Classic Blue. There’s a little Royal Blue in there somewhere, too, so maybe there could be some Yves-Indigo-Royal love triangle thing. Pantone describes the color as “a boundless blue evocative of the vast and infinite evening sky.” It’s very soothing — anti-anxiety blue, if you will.

So, how did they land on this color? Team Pantone looks at trend forecasts, fashion, beauty, lifestyle, political views, media, street art, travel destinations, new technologies, and new textures — to name just ten of the categories they consider. Then it’s time to narrow it down to a color family. And they found it was a blue mood…[READ MORE]

Source: Pantone’s Color of the Year for 2020 Is Anti-Anxiety Blue | thecut.com

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About Cindy Hanauer

Cindy Hanauer comes from a 4-generation heritage in the floral industry with ancestors opening their first florist shop and greenhouse in 1875. She has held leadership positions in every aspect of the floral business: Field Training, Product Development, Visual Merchandising, Category Planning, Financial Strategy, Quality Assurance, Procurement, Transportation and eCommerce. In June 2013, Cindy started her own business to dedicate her remaining years in the education, development and training of those who will continue to build the floral business for many years to come. She is also available to work in a freelance capacity to assist retailers and suppliers who wish to achieve those same goals. Cindy can be contacted at 12620-3 Beach Blvd; Jacksonville, Florida 32246; Phone 904.327.1951

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