Floriforum 2019: A Conversation on “Customer Dynamics” Worth Joining!

December 13, 2019 Industry Events

On 5 November 2019, over 150 executive managers and decision makers from companies and organizations active across the international floriculture supply-chain came to the IFTF Auditorium where the second edition of Floriforum took place.

Organized by Union Fleurs, the International Flower Trade Association on the eve of the opening of IFTF, Floriforum focused this year on the topic of “Customer Dynamics”. As Richard Fox, Union Fleurs President, recalled in his opening statement: “After starting on safe ground, we decided this year to be more adventurous and explore the very last segment of the supply-chain which is crucial for continued success of the floricultural industry.”…[READ MORE]

Source: Floriforum 2019: A Conversation on “Customer Dynamics” Worth Joining! | unionfleurs.org

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About Cindy Hanauer

Cindy Hanauer comes from a 4-generation heritage in the floral industry with ancestors opening their first florist shop and greenhouse in 1875. She has held leadership positions in every aspect of the floral business: Field Training, Product Development, Visual Merchandising, Category Planning, Financial Strategy, Quality Assurance, Procurement, Transportation and eCommerce. In June 2013, Cindy started her own business to dedicate her remaining years in the education, development and training of those who will continue to build the floral business for many years to come. She is also available to work in a freelance capacity to assist retailers and suppliers who wish to achieve those same goals. Cindy can be contacted at 12620-3 Beach Blvd; Jacksonville, Florida 32246; Phone 904.327.1951

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