How Much Would You Pay for a Houseplant?

November 22, 2019 Tricks of the Plant Trade

Four-figure price tags. Destination auctions. Years long wait-lists. Rare plant collectors aren’t messing around.

MIAMI — They came armed with totes, trash bags, empty strollers and collapsible nylon wagons. They came with wish lists and whispers of their “unicorns,” whose Latin names sounded like incantations: adansonii, patriciae, obliqua. Some of them traveled by airplane to get here. Others, in moving trucks. Because one does not walk into the 42nd Annual International Aroid Society Show and Sale simply to browse.

Aroids (it sort of rhymes with “steroids”) are a family of tropical plants that have exploded in popularity in recent years and inspired a revival of the freewheeling ’70s jungle aesthetic. The monstera, whose perforated deliciosa leaves adorn smartphone cases and statement wallpaper, is an aroid. So are philodendrons, anthuriums and tetraspermas — plants prized not for fussy flowers, but for dramatic, lush foliage…[READ MORE]

Source: How Much Would You Pay for a Houseplant? | nytimes.com

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About Cindy Hanauer

Cindy Hanauer comes from a 4-generation heritage in the floral industry with ancestors opening their first florist shop and greenhouse in 1875. She has held leadership positions in every aspect of the floral business: Field Training, Product Development, Visual Merchandising, Category Planning, Financial Strategy, Quality Assurance, Procurement, Transportation and eCommerce. In June 2013, Cindy started her own business to dedicate her remaining years in the education, development and training of those who will continue to build the floral business for many years to come. She is also available to work in a freelance capacity to assist retailers and suppliers who wish to achieve those same goals. Cindy can be contacted at 12620-3 Beach Blvd; Jacksonville, Florida 32246; Phone 904.327.1951

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