When Amazon stopped selling physical dash buttons for customers to reorder specific items from their homes, it seemed more like a beginning than an ending. “[W]e’ve always said we envision a future where you don’t need to press a physical button in your home to order products,” an Amazon spokesperson told Retail Dive at the time.
With this new release, though, Amazon is targeting business customers.
The announcement may throw off the traditional office-supply giants striving to keep up with Amazon’s break-neck development speed. Staples revamped its brand this spring with a line of private-label supplies, a new logo and a commitment to “helping professionals make their workplaces more productive and connected.” Meanwhile, rival Office Depot reported in February that revenue from services had increased 18% year over year, while product sales had dipped…[READ MORE]