You’ve probably heard the advice that every single email you send should include a clear call to action for the recipient. It makes sense – if there’s nothing you need them to actually do with that email, should you really be sending it?
However, being explicit about what you need can also feel a little counterintuitive. We don’t want to seem like steamrollers, so we send messages that are so politely vague, they end up being completely unclear. The recipient gets all the way to the end and thinks, “Uhhh, OK… Now what?”
Guilty as charged? You aren’t alone—which is why I’ve pulled together these simple call-to-action templates that you can copy, paste, and use in your own emails…[READ MORE]