Christina Stembel started Farmgirl Flowers to challenge the existing model of consumer flower delivery, which provided an overwhelming number of choices, inconsistent quality, and ever-climbing prices. She had no investor capital and no major social connections to give her start-up the kind of boosts typical of successful launches. By committing to growth, focusing on specific goals, and staying true to her values, Stembel built a robust company that earned $23 million in revenue in 2018…[READ MORE]
Source: The Smell of Success: How Farmgirl Flowers Is Bootstrapping to $30 Million in Sales | hbr.org