Pop-Up Stores Earn a Permanent Place in Retail Strategy

They’re becoming more collaborative and are gaining in popularity with bigger stores and brands.

The next time you sink into a modular couch at Costco – use your imagination – know that you’re sitting in the middle of a retail paradigm shift. This fall, 700 Lovesac pop-up stores will appear inside the warehouses across the U.S. for 10 days, selling the adaptable sectionals the company is known for. “We have 200-square-foot branded environments with our own trained demo expert ready to sell you a $2,000 to $3,000 couch set,” says Chief Executive Officer Shawn Nelson. Yet those simple setups, which Lovesac has ramped up, starting with 200 in 2017 and 500 last year, “bring in very high revenues,” Nelson says. In fact, 10% of Lovesac Co.’s annual sales come from pop-ups…[READ MORE]

Source: Pop-Up Stores Earn a Permanent Place in Retail Strategy | bloomberg.com

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