They’ve set the foundation for an omnichannel future. Now they have to focus on improving the user experience.
Despite predictions that online shopping will eventually become a $100 billion behemoth, growth to date has been pretty tame, with the latest figures putting sales at anywhere from 3% to 6% of the total market.
Industry experts have pinned the lack of enthusiasm to two main ideas: That consumers find online grocery too expensive, and that they like to pick their own fruits, vegetables and fresh cuts of meat, thank you very much.
Consumer study after study has born out these points, but there’s another key factor that’s keeping e-grocery interest at bay — and it’s one I’ve seen bubbling up lately in numerous interviews and trade shows…[READ MORE]