Alibaba Launches English Language Site To Lure Brands

Despite the tough trade talks between the U.S. and China, the introduction of tariffs and the anxiety global companies are experiencing, Alibaba continues to carry on its efforts to bring more international businesses onto the platform. Though both the U.S. and Chinese economies have carried on during the China-U.S. trade tensions, Jack Ma, the Alibaba Group’s executive chairman, has been paying close attention to the trade war with an eye toward China’s relationship with the U.S. over the next 20 years, as he explained in a 2018 op-ed.

The addition of up-and-coming American businesses to TMG like Evereden and Emily’s Chocolates & Nuts is Alibaba’s latest effort to expand into the U.S. market. To further its footprint, Alibaba has engaged in other partnerships…[READ MORE]

Source: Alibaba Launches English Language Site To Lure Brands | retaildive.com

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