The company just announced its forecast, which includes 45 hues divided into five themes.
Color makes us feel good. Perhaps it’s no surprise then that Sherwin-Williams’s 2020 annual Color Forecast, revealed this morning and officially debuting at NeoCon, includes 45 different hues divided into five themes—each of which is meant to channel joy and serenity while lessening the noise that constantly surrounds us.
Sue Wadden, director of color marketing at Sherwin-Williams, and her global forecast team researched color, design, and pop culture trends across the globe over months in order to select the five themes. Wadden explains that the palettes are an evolution of last year’s color forecast. This year, she was looking to counterbalance the cacophony of stresses that are an increasing factor of contemporary life. What is more, Wadden expects 2020 to be an empowering year of change that will focus on people getting ready for the new decade…[READ MORE]