Christina Stembel didn’t launch her San Francisco-based company with money from an outside investor. Instead, the Farmgirl Flowers CEO bootstrapped the flower delivery service herself using $49,000 from her savings. And now, her direct-to-consumer business is shaking up the flower industry.
Instead of offering hundreds of bouquet options, the company only carries a select number of curated daily arrangements. Customers choose an arrangement style, rather than specific flowers, Stembel tells CNBC Make It…[READ MORE]