What if there was a way for growers and retailers to engage consumers for longer periods of time and increase the chance of a sale, or generate multiple sales? What if this connection was entertaining, educational, and interactive? The technology to fulfill these questions is not in a galaxy far, far away; it is already here. It is augmented reality, and it’s ready to take us to the next dimension.
Consumers Can Visualize Products in Real-Time Environments
Augmented reality, or AR, is the integration of digital information with the user’s environment in real time. It super- imposes digital scenarios on the physical world through mobile devices. This differs from virtual reality where the user is solely in an artificial environment. Unlike quick response or QR codes that are two-dimensional (2-D), taking you to a web page for example, AR is a 3-D experience…[READ MORE]