Miller & Woodruff to Lead Flower Trends Forecast 2020

RUSHVILLE, IN, UNITED STATES, May 30, 2019 / — Helen Miller, AIFD, CAFA, CF and Derek Woodruff, AIFD, CFD, CF, PFCI will head research for IFD Flower Trends Forecast 2020. The annual forecast of cut flower trends identifies key changes in consumer preferences for flowers and floral décor. Published since 2009 by International Floral Distributors (IFD), the Flower Trends Forecast studies consumer buying patterns providing insight into how to best adjust to evolving consumer inclinations. IFD flower trends Forecast will be released October 1, 2019 and a trend reveal program is scheduled at the Society of American Florists Convention, SAF Amelia Island September 18-21, 2019.

“By focusing on what is trending now in fashion, home interiors, food and consumer buying habits, it gives us a better idea of what is coming down the pipeline in the floral industry,” shared Derek Woodruff. ” Keeping abreast of these current trends and developments, that filter down towards the floral industry, can direct the purchasing and planning for your business,” added Helen Miller. The trends are not just limited to what to offer consumers but increasingly include how to engage and attract consumers. To grow a business, one must be effective in all areas of your customers’ experience and the IFD Flower Trends Forecast provides information to unravel today’s consumer…[READ MORE]

Source: Miller & Woodruff to Lead Flower Trends Forecast 2020 |

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