You may or may not have noticed a change; the Michigan Floral Association is now doing business as the Great Lakes Floral Association (GLFA). Nothing has changed except for the name. Our mission statement has dropped the word Michigan but otherwise remains the same: To provide education and professional partnerships to advance business and position our colleagues at the forefront of the floral industry.
The idea for a name change first emerged at last years strategic planning meeting. The Board of Directors wanted to be more welcoming and more inclusive to anyone in our region who would like to become part of the association, hence the name change seamed logical. They were primarily thinking of those industry members to the south and east where retail floral education and professional industry partnerships are getting hard to find…[READ MORE]