Any marketer worth his or her salt knows you have to understand your audience members before you can engage them. But the most important audience you have isn’t potential partners or customers – it’s the folks on your sales team.
If your sales team doesn’t buy into your marketing, its members will struggle to sell, and business will falter. Because of this, collaboration between the two groups should be a top priority.
There’s just one problem: Even though their goals are more or less the same, it’s pretty common for sales and marketing departments to butt heads. It doesn’t really help that Type A personalities tend to fill leadership roles in both departments. With their strong opinions and motivations, it’s no doubt that these types can move the needle. But this also presents certain struggles. After all, we know that their competitive egos can stunt teamwork…[READ MORE]