If you’re an online-only retailer, or a business looking for a new revenue stream in a new location, investing in a retail pop-up concept store is a great way to engage new customers.
What is a pop up?
A retail pop-up is a temporary brick-and-mortar store, often operated by an online retailer. Usually pop-ups are in high-traffic areas and stay open anywhere from three days to three months.
Pop-up stores attract passersby with interesting design elements and an engaging look. The limited-time-only aspect can encourage customers to visit sooner since they know it’s a fleeting opportunity. And a location in the middle of a busy city center can help a retailer engage potential customers that it couldn’t reach online…[READ MORE]