Study: 93% of Companies With a Personalization Strategy Boost Revenue

Ninety-three percent of businesses with advanced personalization strategies increased their revenue last year, according to a new study from personalization software company Monetate and WBR Research.

The study, based on a survey of 600 senior marketers in North America and Europe from the retail, travel and hospitality, and insurance sectors, also found that 77% of businesses that exceeded their revenue goals in 2018 have a documented personalization strategy, while 74% have a dedicated budget for it…[READ MORE]

Source: Study: 93% of Companies With a Personalization Strategy Boost Revenue | retaildive.com

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