More Than 50% of US households Will Have Amazon Prime in 2019

Counting the number of households with Prime memberships offers a new way of thinking about Amazon’s vast ecosystem influence. The increasing hold that Amazon’s Prime program has could be significant as the e-commerce giant gets more deeply involved in the smart home market, for example.

Its partners, particularly those who have signed up to integrate the Alexa virtual assistant or Dash automated replenishment into their own branded appliances, are likely to be pleased with its positioning around Prime households (though sales of physical dash buttons have recently ceased). More broadly, the Prime household base could influence how Amazon chooses to promote specific products, everything from its own devices to commonly-sold household items…[READ MORE]

Source: More Than 50% of US households Will Have Amazon Prime in 2019 | retaildive.com

Print Friendly, PDF & Email
Pin It

Comments are closed.