Free shipping for ecommerce orders is an increasingly high priority for U.S. consumers, who are also embracing buy online pickup in store in droves, according to a new Consumer View report from the National Retail Federation.
The report found that 75% of U.S. consumers expect free shipping even on orders under $50, up from 68% in 2017.
“Consumers want free delivery, and they’re willing to meet retailers halfway to get it,” said NRF Vice President for Research Development and Industry Analysis Mark Mathews. “If we can get their purchase to the store, they’ll come pick it up if that’s what it takes to avoid a delivery charge. And once they’re in the store, they are very open to seeing what else the retailer has to offer.”…[READ MORE]