About 73% of 526 shoppers surveyed by IoT and mobile device management firm SOTI said they prefer retail self-service technologies.
That shoppers may be starting to prefer self-service retail technologies is not surprising, as more retailers have begun to embrace smart, mobile and automated checkout systems. Consumers are getting more experience with such options, and they like what they see. It makes sense, especially at moments when they want to get in and out of a store in a hurry, that they would choose self-service tools over engaging with another human.
That doesn’t necessarily mean they want human store associates to go the way of the dinosaurs, however. The increasing retailer use of mobile technology, (whether in the form of self-service tools or those in the hands of store associates), suggests that consumers perhaps just like the idea of technology infusing their entire shopping experience, from engagements with store staffers right on through the self-checkout line…[READ MORE]