10 Newsletters By Female Founders And Leaders That Could Help You Thrive In 2019

In 2018 companies continue to look for ways to cut through the noise, create mindshare, and establish themselves and both experts and influencers. AI-driven marketing, social targeting, and general content marketing are the predominant solution for most, but the biggest shift right now is in the channels being used to distribute this thought leadership.

This year, as social media engagement (specifically Facebook) has taken a hit, there is an old-but-good marketing channel seeing a resurgance: email newsletters. Here’s why it makes sense; 1) You have a direct line with an audience who cares; 2) the design and character length are up to you, which gives you the freedom to establish your voice, your brand, and your unique perspective; 3) you own the distribution of this content—you don’t have to worry about algorithms to make sure it’s being seen by the right people; and 4) people still use email…[READ MORE]

Source: 10 Newsletters By Female Founders And Leaders That Could Help You Thrive In 2019 |  forbes.com

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