Target Taps Augmented Reality to Sell More Christmas trees

Target has added its Christmas tree inventory to a mobile augmented reality feature so shoppers can try before they buy, according to a company press release issued Dec. 5.

“Hundreds of thousands of guests” are already using the “See It In Your Space” feature, according to Target. A company spokesperson told the Minneapolis/St. Paul Business Journal that the feature has doubled Christmas tree sales.

Target also announced it is expanding a virtual reality-based 360-degree shopping experience, launched in mid-2017 as a way to shop products in curated rooms, to include six new holiday-themed rooms…[READ MORE]

Source: Target Taps AR to Sell More Christmas Trees | retaildive.com

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