Move Over, Prime Day; Amazon’s Cyber Monday Takes the Crown

Amazon’s inventory of superlatives may be running low.

The online retail giant had its single biggest day of sales ever on Cyber Monday, according to Adobe Analytics, based on the number of products sold globally. This beats its Prime Day in July – which had previously been Amazon’s biggest sales day.

Why you should care

Amazon remained king of a record-breaking weekend, garnering 28 percent of all web sales over the holiday weekend, not counting its Prime Now and Fresh divisions. That is seven times its nearest online competitor, Best Buy…[READ MORE]

Source: Move Over, Prime Day; Amazon’s Cyber Monday Takes the Crown | marketingland.com

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