Understanding the New Buyer’s Journey

You’re familiar with the buyer’s journey – the logical progression that a consumer follows when researching and ultimately deciding on a solution to purchase. It starts when a buyer becomes aware of a pain point and recognizes their need for a solution. After some initial research, they reach the consideration stage of their buyer’s journey in which they evaluate different solutions. Once they’ve compared the features of each contender against their own needs and objectives, they start to make a purchasing decision…[READ MORE]

Source: Understanding the New Buyer’s Journey | newbreedmarketing.com


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