ALEXANDRIA, Va. — Nov. 16, 2018 — The hits keep coming for the Society of American Florists’ 2018 Petal It Forward. This year’s initiative didn’t just create goodwill and good feelings around the country — it’s also generated 90 million consumer impressions and counting, including high-profile placement in national publications and on highly trafficked websites and social media pages.
Among the biggest hits? An upbeat one-minute video compilation of the day, created by the team at USA Today’s Humankind Facebook channel from video footage provided to SAF by local member participants. The video, titled “Unexpected gifts bring strangers joy” had more than 400,000 views at press time…[READ MORE]