Whether you’re branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success.
Take Heinz as an example. Just ten years ago, large-scale condiment-manufacturer Heinz launched a brand new product that became an immediate success. It was so successful, in fact, that when supermarket stocks ran low, buyers were auctioning the item on eBay to get a hold of it.
What was so enticing about Heinz’s new ketchup? It was green…[READ MORE]