Learn How Individual Colors Evoke Different Responses

Whether you’re branching out from an existing company or launching a startup of your own, understanding the impact that color can have on customer perception will ensure that your brand is a success.

Take Heinz as an example. Just ten years ago, large-scale condiment-manufacturer Heinz launched a brand new product that became an immediate success. It was so successful, in fact, that when supermarket stocks ran low, buyers were auctioning the item on eBay to get a hold of it.

What was so enticing about Heinz’s new ketchup? It was green…[READ MORE]

Source: Hidden in Plain Sight: How to Choose Your Brand’s Colors | customlogocases.com

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