How To Adapt to Continuous Change

The 4th industrial revolution is one that is typified by a rapid pace of change, and whilst there is some well deserved scepticism to this general Zeitgeist, it is perhaps understandable that companies are doing their best to protect themselves from the threat of disruption.

This is the topic of IMD Business School’s Howard Yu’s latest book, where he argues that incumbents in an industry are especially vulnerable to disruption when their knowledge becomes stagnant. Yu’s theory is that the best companies at adapting to change are those who make intellectual leaps, and he uses the pharma industry to illustrate this in practice. It’s an industry that has shifted from chemistry to microbiology to biotechnology and lately to genomics…[READ MORE]

Source: 5 Ways To Thrive When the World is Always Changing | adigaskell.org

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