Holiday 2018: October Survey – Consumers Will Spend 4.1 Percent More During Winter Holidays

Consumers say they will spend an average $1,007.24 during the holiday season this year, up 4.1 percent from the $967.13 last year, according to an NRF survey. They will spend in three main categories — gifts at $637.67, items such as food, decorations, flowers and greeting cards at $215.04 and non-gift purchases made because deals are good at $154.53.

Thanks to a healthy economy and strong consumer confidence, NRF expects holiday retail sales in November and December — excluding automobiles, gasoline and restaurants — will increase between 4.3 and 4.8 percent over 2017 for a total of $717.45 billion to $720.89 billion. The forecast compares with an average annual increase of 3.9 percent over the past five years…[READ MORE]

Source: Holiday 2018: October Survey – Consumers Will Spend 4.1 Percent More During Winter Holidays | nrf.com

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