Half of Mobile Shoppers Spend Less Than 3 Minutes on Sites

The game in mobile shopping is to capture the customer for as long as possible and quickly move them through the shopping process – the “funnel” – until they get to checkout. The checkout transaction requires the most time, but that must be minimized for these time-sensitive shoppers, said the Mobify Q3 Mobile Commerce Insights Report.

“Mobile shoppers are constantly interrupted – it’s an entirely different context than desktop shopping,” said Mobify CEO Igor Faletski in a press release last year. “To be successful, retailers need to have mobile websites that perform as well as native apps, which – until now – has been impossible.”…[READ MORE]

Source: Half of Mobile Shoppers Spend Less Than 3 Minutes on Sites | retaildive.com

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