Resendiz Brothers Protea Wins SAF’s Marketer of the Year Award

When you work the land for decades, you understand that results take time and patience. When you plan for and rebound from whatever nature throws your way, you know that resiliency and attitude are as important as sun and rain. When nature is your life’s work, you know success does not come overnight.

After 22 years working as a farmhand on a protea farm, Mel Resendiz knew those lessons by heart and hand. And he applied that patience, persistence and painstaking attention to propelling the protea from obscurity to become a head-turning, industry favorite and go-to for brides, event planners, designers and everyday flower buyers looking for something extra special…[READ MORE]

Source: Pump Up the Volumesafnow.org

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