IRI Integrates New Floral Data into Perimeter Offering for True Total Store View

CHICAGO – July 9, 2018 – IRI® announced today that it is integrating both fixed and random-weight floral department data into its perimeter market measurement service, which currently features fresh department views for produce, deli, bakery, meat and seafood. Combined with IRI’s existing, already broad fresh foods and multi-outlet store view, IRI offers total store market measurement and consumer and shopper marketing capabilities.

Floral is one of the fastest-growing departments in the store. Sales have increased by an average of 5 percent annually during the past five years compared to an average increase of 3 percent for the other fresh perimeter departments and an average increase of 1 percent for the center store…[READ MORE]

Source: IRI Integrates New Floral Data into Perimeter Offering for True Total Store View | iriworldwide.com

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