If it’s done well.
Exhibiting is a major investment of time, work, and resources. So, exhibitors should get the best possible return for their investment. This means scrutinizing the entire exhibit strategy to ensure it is focusing on the right shows.
How can exhibitors tell which events are worthwhile? What can exhibitors do to attract more (and better) attendees to the events they choose? And how can show organizers help that happen?…[READ MORE]