Ken Schmidt; Former Director of Communications Strategy for Harley-Davidson To Join the Flower Power at IFE 2018!

Make Some Noise: Open the Throttle and Dominate Your Marketplace.

The road to creating a passionately vocal, fanatically loyal customer base starts here. Ken Schmidt will tell a fascinating story of how businesses of any size and scope can position themselves to ignite customer demand, maximize sales growth, and dominate their marketplace, even in the most commoditized environments. His signature ingredients: Harnessing basic drivers of human behavior for competitive advantage and bulletproof reputation building. Schmidt leaves audiences knowing their businesses can’t become dominant until they can answer three vital questions: What do your customers – and other important publics – say about you? What do you want them to say? And, What are you doing to make them say it?…[READ MORE]

Source: International Floriculture Expo Keynote: Ken Schmidt

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