BLOOM! connects young people to the power of plants to build a pipeline of future talent for the industry behind them: horticulture.
Plants are critical to the future of the planet, but absent from the minds of most American youth, resulting in a perilous workforce gap in the horticulture industry. Today, a new national campaign, BLOOM!, launched to excite young people about the power of plants and ensure horticulture – along with the millions who depend on it – thrives well into the future. BLOOM! is the first major initiative of Seed Your Future, a coalition of more than 150 partners – including horticulture companies, gardening organizations, schools, colleges, universities, public gardens, youth organizations, nonprofit organizations and individual advocates – united in their mission to promote horticulture and the diverse careers the industry offers…[READ MORE]