Evidence of refined floristry dates as far back as Ancient Egypt, incorporating the same design elements we use today: line, form, space, texture and color. However, the European influence incorporates a variety of botanical materials not limited to only blooming flowers. Check out the natural (and unnatural) elements used in these floral designs from Europe: Car Tires, Red Cabbage, Newspapers, Music CDs and More! You won’t believe what you see!
About Cindy Hanauer
Cindy Hanauer comes from a 4-generation heritage in the floral industry with ancestors opening their first florist shop and greenhouse in 1875. She has held leadership positions in every aspect of the floral business: Field Training, Product Development, Visual Merchandising, Category Planning, Financial Strategy, Quality Assurance, Procurement, Transportation and eCommerce. In June 2013, Cindy started her own business to dedicate her remaining years in the education, development and training of those who will continue to build the floral business for many years to come. She is also available to work in a freelance capacity to assist retailers and suppliers who wish to achieve those same goals. Cindy can be contacted at 12620-3 Beach Blvd; Jacksonville, Florida 32246; Phone 904.327.1951