For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows consumers and reporters how great it feels to both give and receive flowers. SAF’s 2018 Petal It Forward campaign date is set for Wednesday, Oct. 24, 2018, and SAF is spreading the word to increase industry participation and make it easy for members to start planning their local events now.
The first Petal It Forward in 2015 included participation from industry members in 44 cities in 27 states. The next year, there were 262 events in 234 cities in all 50 states plus the District of Columbia. In 2017, industry members held 573 local Petal It Forward events in 467 cities in all 50 states, the District of Columbia and Canada, resulting in nearly 82 million impressions through SAF-generated and local member public relations and social media efforts.
“The Petal It Forward concept is simple and easy to do, yet is one of the most engaging floral promotions in the industry’s history,” said SAF Vice President of Marketing Jennifer Sparks…[READ MORE]