Trying to plan a super-hot exhibit at IFE?….these ideas are a “must-see”! Trying to plan new ways to attract customers in-store?…..these ideas are key! Visual merchandising is something that retailers and suppliers alike feel challenged by, and yet, it’s the key component of creating a “Main Street” display versus a “Back Street” display. Professional displaymanship doesn’t have to be expensive in order to be effective. In fact, today’s most effective merchandising trends consist of bare wood, natural fabric, furs, metal and stone, The plants and flowers are the stars! See it here!
About Cindy Hanauer
Cindy Hanauer comes from a 4-generation heritage in the floral industry with ancestors opening their first florist shop and greenhouse in 1875. She has held leadership positions in every aspect of the floral business: Field Training, Product Development, Visual Merchandising, Category Planning, Financial Strategy, Quality Assurance, Procurement, Transportation and eCommerce. In June 2013, Cindy started her own business to dedicate her remaining years in the education, development and training of those who will continue to build the floral business for many years to come. She is also available to work in a freelance capacity to assist retailers and suppliers who wish to achieve those same goals. Cindy can be contacted at 12620-3 Beach Blvd; Jacksonville, Florida 32246; Phone 904.327.1951