Need an “easy-pleasy” way to grab customer attention among all of the other eye-candy in the store? Check out these simply, yet effective, ways to create a visual “hot-zone” using basic merchandising principles: line, direction, shape, size, color, tone and texture. Out of all of these elements, simplicity and color are the stand-outs that make displays come alive! No need to jam-pack a display with shoulder-to-shoulder product! Think “harmony”…..and let the display B-R-E-A-T-H-E!
About Cindy Hanauer
Cindy Hanauer comes from a 4-generation heritage in the floral industry with ancestors opening their first florist shop and greenhouse in 1875. She has held leadership positions in every aspect of the floral business: Field Training, Product Development, Visual Merchandising, Category Planning, Financial Strategy, Quality Assurance, Procurement, Transportation and eCommerce. In June 2013, Cindy started her own business to dedicate her remaining years in the education, development and training of those who will continue to build the floral business for many years to come. She is also available to work in a freelance capacity to assist retailers and suppliers who wish to achieve those same goals. Cindy can be contacted at 12620-3 Beach Blvd; Jacksonville, Florida 32246; Phone 904.327.1951