$4,000 Grand Prize Winner – “Let Happiness Bloom” by Jaclyn Fiola.
The Endowment is excited to announce the grand prize winner and two honorable mentions of its #FlowerLoveVideoContest, sponsored by Asocolflores and funded through the Floral Marketing Research Fund (FMRF).
The contest was created based on results from the 2016 FMRF-funded study “Marketing Tactics to Increase Millennial Floral Purchases,” also sponsored by Asocolflores.
The study suggests that reaching millennials through short, authentic videos is an effective way to engage them, and that millennials enjoy sharing funny, sentimental and how-to videos on social media. The study also reveals that 75% of millennials use Facebook daily, and 46% visit YouTube daily…[READ MORE]