Snapchat is something of a conundrum for marketers. On one hand, its young-skewing user base of millennials and Gen Z, along with its meteoric rise over the last couple of years, make it very attractive. But at the same time, its unique interface presents a challenge for marketers.
Until very recently, Snapchat remained unfriendly to advertisers compared to other mainstream social media platforms by not offering many of the services marketers have come to expect. But in the last six months, Snapchat has been working to rectify this by adding more targeting and measurement options…[READ MORE]