Our regularly updated Easter charts provide valuable insight on consumer behavior and spending trends on one of the biggest times of the year for retailers.
The chart shows the percentage of Americans (18+) who planned to celebrate Easter in 2015 and is based on a survey conducted by the National Retail Federation. As you can see from the graph, the vast majority of American adults (8 in 10) said they were planning to mark the occasion in 2015, while only 20% said they were not.
In 2015 Americans were expected to spend $15.9 billion, which represents a 3% increase from 2014, when Easter spending reached $15.9 billion. Over the past 11 years, Easter holiday spending in the U.S. averaged about $14.3 billion and has increased by 71% over the same period, from $9.6 billion in 2005 to $16.4 billion in 2015…[LEARN MORE]