Peter Moran to Retire as SAF CEO, Kate Penn Named Successor

The Society of American Florists’ chief executive officer, Peter Moran, will retire at the end of the year from his post after 33 years with the industry’s national trade association. Kate Penn, currently chief content officer and editor-in-chief of SAF’s flagship publication, Floral Management, will assume the role of CEO effective Nov. 1, after which Moran will help work through the transition through the end of the year.

Upon Moran’s announcement to the board in early 2017 of his retirement, SAF’s chief operating officer Drew Gruenburg informed the SAF executive committee of his plan to retire within the next two years, so he removed himself as a potential candidate in their search for a new CEO…[READ MORE]

Source: Peter Moran to Retire as SAF CEO, Kate Penn Named Successor – safnow.org

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