How Shoppers Use Their Smartphones in Stores

Nearly 60% of shoppers look up product information and prices while using their mobile phones in stores, making a mobile strategy critical for retailers.

Thanks to mobile devices like smartphones and tablets, on-the-go consumers have ready access to all kinds of digital information when and where they need it.

Roughly three-quarters of Americans own a smartphone today, according to Pew Research Center, and many are being used to research products, compare prices and download coupons, among other things, while shopping in a physical store. In fact, digital interactions now influence 56 cents of every dollar spent in brick-and-mortar stores, according to Deloitte Consulting. These findings underscore the importance for retailers and brands to integrate digital and mobile into their marketing plans and business strategies…[READ MORE]

Source: How shoppers use their smartphones in stores | Retail Dive

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