Amazon is an undisputed leader in digital retail, but soon the online giant will venture into the realm of physical stores. This isn’t so much a choice for Amazon as it is a necessity if the company plans to remain a leader in retail. Modern retailers need an omnichannel strategy that understands and caters to every channel that customers shop in.
So what will these physical stores look like? I predict they’ll be clean cut in the front and a bit hectic in the back — call it the Amazon mullet…[READ MORE]