Research Shows Color Is Critical in Consumer Purchasing Decisions

Seventy-five percent of snap judgments about consumer products are based on color.

I learned in my years in the toy business that more than 75 percent of snap judgments about consumer products are based specifically on the color of the packaging or the actual product. Whether or not a person purchases a product depends on whether or not he or she believes its color is appropriate for that particular product.

Color dictates a consumer’s perception of a product or service according to the emotion that they associate with the color of that product or service. For instance, a logo that is blue and white often causes a calm, soothing response from a consumer. The colors red, orange, and black will evoke a different emotion…[READ MORE]

Source: Research Shows Color Is Critical in Consumer Purchasing Decisions | Inc.com

Print Friendly, PDF & Email
Pin It

Comments are closed.