International Floriculture Expo Launches Awareness Campaign to Promote Benefits of Flowers

IFE aims to increase awareness of the benefits of giving and receiving flowers using #HAPPYHEALTHYFLOWERS and will donate flowers to hospitals around the country.

The International Floriculture Expo is launching an online social media campaign called Happy Healthy Flowers (#happyhealthyflowers) to promote studies that show the health benefits of giving and receiving flowers. Participants are asked to share a floral image on social media using the hashtag #happyhealthyflowers, and for every post IFE will donate a flower. Floral donations will be made to hospitals around the country, including in Portland, ME and Chicago, IL.

“Not only do we aim to raise awareness of the benefits of flowers online, but we will follow this up by bringing flowers in person to patients, their families and staff in the communities in which we live and work and beyond. We hope to donate several thousand flowers to brighten their days,” said Christine Salmon, Event Manager at IFE…[READ MORE]

Source: International Floral Expo Press Release

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